My role & responsibility
I led the user experience and visual design efforts for the Your Call Football project, and worked cross-functionally with key members of their team. I was responsible for research, sitemap, user flows, wireframes, visual design and prototype.
Worked with the team, consisting of:
- President
- Vice President
- Marketing Director
- Product Owner
- Developers, backend and frontend
- iOS and android developers
- Project Manager
Target audience?
- Casual football fans
- Avid football fans
- Hardcore football fans/games
The Challenge
Create an interactive, social and competitive experience that allows fans, players and coaches to enjoy a competitive game controlled by fans.
Problems to solve
- Keep users engaged for a full game
- Prevent voting fatigue throughout the live game
- Create social and competitive experience
- Provide a fair scoring system for fans of all levels
The Solution
A live game tracker experience that allows fans to vote on which play should be executed on the field in real-time. They can earn points for play selections, outcomes and view leaderboard rankings throughout a live football game.
A trivia game experience for when a participant’s team was on defense. By replacing defensive play-calling with trivia, it solved the issue of voter fatigue, and allowed fans to continue earning YCF coins.
Implemented ability for participants to create head-to-head challenges and league contests against a larger group. Participants can request a buy-in fee, earn coins for winning and track their ranking on the leaderboard.
A skill-based scoring system that measures the quality of a participant’s play-calling. It allows participants to demonstrate their expertise, grow their experience, and compete in leagues and contests.
User Flows
Head-to-head Challenges
League Contest
Live Play-calling
Sign Up
Coachmarks
Game Leagues
H2H Challenges
Live Voting
Trivia
Password Reset
